A full day of marketing and sales training from Marcus Sheridan (Impact), Cristian Shirilla (River Pools and Spas), and John Gough (Element Three).

Marcus Sheridan, Cristian Shirilla, and John Gough bring a powerhouse blend of customer-centric strategy, digital execution, and human-focused design. Marcus—renowned author and keynote speaker behind They Ask, You Answer—built River Pools into a national leader by turning radical transparency and helpful content into real-world growth, and now equips organizations to do the same. Cristian, Director of Marketing at River Pools & Spas, extends that playbook every day—pairing data-driven campaigns with educational content and social engagement to elevate brand trust and demand in the fiberglass pool category. John Gough is a digital strategy leader and agency co-founder with 15 years of experience, blending communication planning, senior-level interface design, and UX research to elevate digital marketing while building consensus and empowering diverse teams. He also speaks and writes on digital marketing, user psychology/experience, and technology adoption—always focused on how these forces shape people’s lives and how we can be smarter about our digital footprints. Together, they unite proven frameworks, modern marketing, and craftsmanship—helping audiences build trust, accelerate growth, and create digital experiences that genuinely serve people.

A full day of installation and repair training led by Jason Hughes from River Pools and Spas.

Jason Hughes is the Founder of River Pools. Starting from humble beginnings as a small pool installation business, Jason transformed River Pools into a nationwide success by embracing innovation and a customer-centric approach. His vision has not only positioned River Pools as a trusted name in the industry but also made it a pioneer in the digital marketing space, particularly through the strategic use of Search Engine Optimization (SEO). By leveraging content marketing and SEO, Jason and his team turned River Pools into an industry authority, using educational blogs and videos to answer customer questions and build trust. Their SEO success has helped them reach millions of potential customers, setting a new standard for how pool companies connect with clients online. Today, River Pools has franchisee locations across the U.S., expanding its footprint while maintaining the same commitment to quality and transparency that made it successful.